Analysis Period: December 2025 – January 2026
January 2026 marked a strategic pivot. While total social reach normalized, we achieved massive efficiency gains on LinkedIn and cemented brand authority in search results.
LinkedIn Growth
vs Dec 2025 (25 Views)
Instagram Story Views
High engagement depth
Search Impressions
Brand authority stabilizing
Top Keyword Rank
“Law by Design”
A detailed look at organic search performance. We analyze which terms drive clicks (Brand) versus terms that generate visibility but lack engagement (“Ghost Impressions”), revealing key opportunities for content optimization.
Bottom-Right items = High visibility, Low clicks (Optimization Targets). Top-Left = Brand terms.
| Query | Impressions | Clicks | CTR | Avg Pos | Change |
|---|
Based on the data analysis, these four strategic pillars will guide activities in Q1 to maximize ROI on content creation and capture existing search demand.