Monthly Analysis: March 1-31, 2026
March 2026 delivered record-breaking reach. Instagram impressions hit 7,044, Facebook surged to 11,298, and search impressions climbed 84% to 4,620. With 840 website sessions driven by organic, paid, and referral traffic, Law by Design achieved its strongest digital month yet.
Instagram Impressions
vs Feb (3,458 views)
Facebook Impressions
vs Feb (1,858 views)
LinkedIn Impressions
vs Feb (959 views)
Search Impressions
vs Feb (2,510 impressions)
March 2026 set new records across social media and search. Total social impressions reached 19,021 (Instagram 7,044 + Facebook 11,298 + LinkedIn 679), a massive leap from February’s 6,275 views. Search impressions nearly doubled to 4,620 with 73 clicks, while the website attracted 840 sessions from 641 active users.
Sessions
840
Active Users
641
New Users
619
Avg Engagement
34s
March Breakthrough
Facebook became the dominant platform with 59.4% of total social impressions, overtaking Instagram for the first time. Instagram maintained strong growth with impressions doubling. Search impressions surged 84% to 4,620 with clicks nearly doubling to 73. The website pulled 840 sessions with 96.6% new users — indicating strong top-of-funnel discovery across all channels.
Deep dive into content formats driving March’s results, including Feed Posts, Reels, Stories, and engagement patterns across Instagram and Facebook.
Instagram Reels
1,466
Top IG content format
Instagram Feed Posts
1,134
Strong contributor
Facebook Posts
10,944
Dominant format
Facebook Reels
1,436
↑ 918% vs Feb (141)
Content Strategy Insight
Reels are the clear growth engine — Instagram Reels lead IG formats (1,466) while Facebook Reels exploded 986% from 141 to 1,531. Facebook Posts hit extraordinary scale at 10,944 impressions, suggesting content-platform fit has locked in. Instagram Stories recovered to 866 (+40.6% vs Feb). Recommendation: Maintain Reels-first strategy for discovery; use Stories for audience retention and community warmth.
Google Analytics 4 data for March 2026: 840 sessions across organic, paid, and referral channels driving engagement on key landing pages.
Total Sessions
840
March 2026
Active Users
641
76.3% user-to-session ratio
New Users
619
96.6% of active users
Avg Engagement
34s
Per session
| Source / Medium | Sessions | Share |
|---|---|---|
| (direct) / (none) | 350 | 41.7% |
| google / organic | 122 | 14.5% |
| an / paid | 58 | 6.9% |
| fb / paid | 55 | 6.5% |
| facebook.com / referral | 50 | 6.0% |
| m.facebook.com / referral | 50 | 6.0% |
| ig / paid | 27 | 3.2% |
| Landing Page | Sessions | Active Users | Avg Engagement |
|---|---|---|---|
| / (Homepage) | 321 (38.2%) | 263 | 26s |
| /refund-risks-for-coaches | 202 (24.1%) | 163 | 6s |
| /empoweredcoach | 53 (6.3%) | 41 | 1m 04s |
| /blog | 14 (1.7%) | 12 | 4s |
| /the-5-legal-foundations-every-coach-needs | 13 (1.6%) | 12 | 15s |
| /new-landing-page | 10 (1.2%) | 10 | 1m 24s |
85
Sydney
70
Brisbane
68
Melbourne
33
Singapore
25
Perth
23
Adelaide
22
Zhuhai
Traffic & Engagement Signals
The /refund-risks-for-coaches page drove 24.1% of all sessions (202) — the standout content piece. However, its 6s average engagement suggests visitors bounce quickly; consider adding a lead magnet or CTA above the fold. The /empoweredcoach course page shows strong engagement at 1m 04s with 53 sessions. Australian capital cities dominate traffic (Sydney, Brisbane, Melbourne = 223 users), confirming the target market. Singapore (33 users) suggests emerging APAC demand.
March 2026 organic search analysis: 4,620 impressions (+84.1% vs Feb), 73 clicks (+87.2% vs Feb), with strong brand visibility and expanding keyword footprint.
Total Clicks
73
↑ 87.2% vs Feb (39)
Total Impressions
4,620
↑ 84.1% vs Feb (2,510)
Avg CTR
1.58%
vs Feb (1.73%)
Avg Position
20.2
↑ improved vs Feb (23.2)
| Query | Clicks | Impressions | CTR | Position |
|---|
| Page | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| / (Homepage) | 45 | 419 | 10.74% | #18.9 |
| /post/family-home-protection | 6 | 274 | 2.19% | #6.7 |
| /product-page/social-media-agreement | 4 | 34 | 11.76% | #4.8 |
| /post/protect-coaching-frameworks | 3 | 281 | 1.07% | #5.0 |
| /empoweredcoach | 3 | 76 | 3.95% | #6.5 |
| Page | Impressions | Position | Opportunity |
|---|---|---|---|
| /product-page/independent-contractor | 484 | #32.8 | Title/meta optimisation |
| /product-page/nda-confidentiality | 389 | #66.3 | Content expansion needed |
| /post/protect-coaching-frameworks | 281 | #5.0 | Title CTR improvement |
| /product-page/subcontract-services | 204 | #21.3 | On-page SEO refresh |
| /post/coaching-agreement-scope-creep | 181 | #7.7 | Meta desc + CTA |
SEO Growth: Expanding Keyword Universe
“Law by Design” brand searches surged to 25 clicks from 78 impressions (32.1% CTR, Position #2.7) — up from 5 clicks in February. The independent contractor agreement cluster is the biggest untapped opportunity with 484 impressions on the product page alone. “Non disclosure agreement” generates 168 impressions at Position #81.7 — a long-term content opportunity. Australia dominates with 60 clicks from 2,746 impressions; the US shows 899 impressions with only 2 clicks, suggesting content localisation could unlock a major market.