Dento Matcha, Switzerland’s premier matcha brand, needed a sophisticated e-commerce platform that could reflect their premium brand positioning while serving European customers effectively. Their existing platform couldn’t capture the luxury appeal of their organic matcha products or provide the seamless shopping experience their discerning customers expected.
Liquid
Shopify
GraphQL
Klaviyo
Brand Identity Disconnect: The existing platform failed to convey the premium, artisanal nature of their matcha products, appearing generic and undermining the luxury positioning that justifies their premium pricing in the competitive European market.
Poor Conversion Performance: High bounce rates and low conversion rates indicated that visitors weren't connecting with the product presentation, with many leaving without making purchases despite showing initial interest.
Limited European Market Features: The platform lacked multi-currency support, European payment methods, and GDPR compliance, creating barriers for customers across different European countries and regulatory requirements.
Complex Product Education: Customers needed extensive education about matcha benefits, preparation methods, and quality differences, but the platform couldn't effectively communicate this information in an engaging, accessible way.
Inadequate Mobile Experience: With European consumers increasingly shopping on mobile devices, the non-optimized mobile interface was causing significant revenue loss and customer frustration.
Poor SEO Performance: The site wasn't ranking for relevant matcha and wellness keywords in European search results, limiting organic traffic growth and brand visibility in target markets.
Premium Brand Experience: Developed a custom Shopify theme with minimalistic design, elegant typography, and high-quality product photography that captures the luxury nature of premium matcha and reinforces brand positioning
Conversion-Optimized Design: Redesigned the user journey with intuitive navigation, strategic product placement, dynamic recommendations, and compelling call-to-actions that guide customers smoothly from discovery to purchase.
European Market Integration: Implemented multi-currency support, local payment gateways including Swiss methods, and full GDPR compliance to serve European customers seamlessly and build trust.
Educational Content System: Created engaging product education sections, preparation guides, and benefit explanations that help customers understand matcha quality and make informed purchasing decisions.
Mobile-First Excellence: Built a fully responsive experience optimized for mobile commerce, featuring touch-friendly interfaces, fast loading times, and streamlined mobile checkout processes.
SEO & Performance Optimization: Implemented comprehensive SEO strategies, performance optimizations, and European keyword targeting that improved search rankings and organic traffic growth.
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