Paintblush, Singapore’s premier art workshop studio, empowers creativity through engaging classes and events. However, their existing Squarespace site couldn’t keep up with their growing popularity, creating booking friction for customers and administrative headaches for their team. They needed a platform that was as robust and creative as their services.
Liquid
Shopify
GraphQL
Klaviyo
Limited Scalability and Performance: Squarespace's restrictive framework couldn't handle increasing workshop bookings and concurrent users, leading to slow loading times and frustrated customers trying to secure their preferred art sessions.
Inflexible Booking System: The existing booking functionality was basic and couldn't accommodate complex workshop schedules, recurring sessions, or group bookings, forcing manual coordination and increasing administrative overhead.
Poor Mobile Experience: With 70% of bookings happening on mobile devices, the non-optimized mobile interface was causing significant booking abandonment and limiting growth potential in Singapore's mobile-first market.
Limited Customization Options: Squarespace's template restrictions prevented Paintblush from creating unique user experiences that matched their creative brand identity and couldn't showcase their artwork portfolio effectively.
Inadequate Inventory Management: Managing workshop capacities, materials, and session availability was cumbersome, leading to overbooking incidents and difficulty tracking popular classes for business planning.
No Advanced Analytics: Lack of detailed customer behavior insights and booking patterns made it impossible to optimize marketing strategies or understand peak booking times for better resource allocation.
Zero-Downtime Migration: We meticulously mapped and executed a seamless transition from Squarespace to Shopify, ensuring every piece of customer, order, and business data was migrated securely with zero interruption to their operations.
Custom Event Booking System: We developed a powerful, user-friendly booking system directly within Shopify. Customers can now effortlessly view schedules, book workshops, and manage their sessions, while automated confirmations streamline Paintblush's workflow.
Architecture Built for Growth: The new Shopify store is built on a scalable foundation, ready to handle an increasing number of workshops, customers, and new service offerings without compromising on performance.
Mobile-First Booking Experience: Recognizing that most users book on the go, we designed a responsive, touch-friendly interface that makes finding and booking a workshop on any device a fast and enjoyable experience.
Performance-Tuned for Conversions: Through strategic app integration, code optimization, and lazy loading for images, we ensured the new site is lightning-fast, reducing bounce rates and boosting conversions.
Empowering the Paintblush Team: We provided comprehensive training and ongoing support, giving the Paintblush team the confidence and skills to manage their new, more powerful platform effectively.
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