Email marketing
Email Marketing That Turns Subscribers Into Repeat Customers
Lifecycle flows, campaigns and segmentation built in Klaviyo by a Klaviyo Partner team, designed to recover lost sales and bring customers back for their next order.
Quick answer
What are Codefreex email marketing services?
Codefreex email marketing services build and manage lifecycle email and SMS programs, mainly in Klaviyo. As a Klaviyo Partner, we set up automated flows like welcome, abandoned cart and post-purchase, plan and send campaigns, segment your list by behavior, and protect deliverability. Reporting tracks the revenue email generates, not just opens and clicks.
540+
Projects delivered
9+
Years in business
23+
Certified experts
Trusted by 540+ growing businesses worldwide
Email Marketing
Your Best Revenue Channel Is Probably Underbuilt
Email is the one channel where you own the audience and do not pay per click to reach them again. Yet many stores run a basic welcome email, a generic abandoned cart reminder and occasional discount blasts. That leaves money on the table at every stage: browsers who never get a follow-up, first-time buyers who never return and loyal customers treated like strangers.
Codefreex designs email as a lifecycle system. We map each stage from first visit to repeat purchase, build the automated flows that cover it and plan campaigns around your calendar and margins. Because we also develop Shopify and WooCommerce stores, we connect product, order and browsing data properly, so segments and personalization run on accurate information rather than guesswork.
What you get
What Our Email Marketing Includes
Automated flows, campaigns, segmentation, design and deliverability, built and managed as one system inside your email platform.
Lifecycle Flow Builds
Welcome series, browse and cart abandonment, post-purchase, replenishment, win-back and sunset flows, each with branching logic based on what subscribers do and buy.
Behavioral Segmentation
Segments built on purchase history, product interest, engagement and predicted value, so VIPs, first-time buyers and lapsing customers each get messages that fit their stage.
Campaign Planning and Copy
A monthly campaign calendar covering launches, education, seasonal moments and promotions, with subject lines and copy written to sound like your brand, not a template.
Mobile-First Email Design
Modular, on-brand templates that render properly in Gmail, Apple Mail and Outlook, load fast on phones and make the main call to action obvious on the first screen.
Inbox Placement Protection
SPF, DKIM and DMARC setup, list hygiene, sending schedules and engagement-based suppression that keep your emails out of spam folders and your sender reputation healthy.
SMS and Email Coordination
SMS is added where it earns its place and coordinated with email, so subscribers get the right message on the right channel without being contacted twice about the same thing.
Platforms and tools we work with
How we work
How We Build Your Email Program
Clear phases, a named owner for every deliverable and weekly progress you can see.
Account and List Audit
We review your flows, campaigns, segments, templates, deliverability and revenue attribution, then identify the lifecycle gaps where customers are slipping away.
Flow Strategy and Build
Core flows are mapped, written, designed and built first, starting with the automations that recover the most revenue, such as cart and checkout abandonment.
Campaign Calendar Launch
We launch a planned campaign calendar with segment-specific sends and A/B tests on subject lines, offers and content, aligned with your promotions and inventory.
Optimize and Expand
Monthly reviews cover revenue per recipient, flow performance and list health. We test improvements, add new flows and refine segments as your customer data grows.
Who it is for
Who Our Email Marketing Services Help
Shopify and WooCommerce Stores
Online stores that want automated flows and campaigns to drive a larger share of revenue from customers they have already acquired.
Subscription and Replenishment Brands
Consumables, supplements and beauty brands using timed reminders and loyalty flows to keep customers reordering on schedule.
High-Consideration Products
Furniture, equipment and premium goods where education sequences nurture buyers through longer research periods before purchase.
B2B and Service Companies
Lead nurture sequences and newsletters that keep prospects engaged between sales conversations and bring past clients back.
Why teams switch to us
Email Marketing Built for Revenue, Not Volume
Typical agency
- Sends discount blasts to the whole list
- Default templates and untested flows
- Ignores deliverability until open rates crash
- Reports opens instead of revenue
Codefreex
- Segmented sends based on behavior and value
- Custom flows with branching and testing
- Proactive authentication and list hygiene
- Reports revenue per recipient and flow revenue
Selected work
Proof from real projects
+34.2% Google organic sessions, June 2026 vs MayLaw by Design – Legal Website, Template Shop and SEO Growth
Codefreex designed and built Law by Design's WordPress website on a custom theme with Elementor, a WooCommerce shop…
Smoke & Spice – Mobile-First Shopify Store for a Sydney Smoked Foods Brand
Codefreex designed and built a mobile-first Shopify store for The Original Smoke & Spice Company, a family business…
Elevate by She Is Elevated – Luxury Wellness Event Website for Women Leaders
Codefreex designed and built the website for Elevate by She Is Elevated, a one-day luxury reset for executives,…
Client stories
Hear it from our clients
Real founders and teams on what it is like to build with Codefreex.
FAQ
Email Marketing: FAQs
Straight answers to what buyers ask us most. Still unsure? Book a free 30-minute call.
How much do email marketing services cost?
Email marketing cost depends on how many flows need building, how many campaigns you want each month, design needs and whether SMS is included. Your Klaviyo or email platform subscription is billed separately by the provider. Codefreex shares a written scope after a free 30-minute discovery call, separating one-time flow builds from ongoing campaign management.
Why use Klaviyo for ecommerce email marketing?
Klaviyo connects deeply with Shopify, WooCommerce and Magento, so it can segment and personalize using real order, product and browsing data. It also combines email and SMS, offers predictive metrics such as expected next order date and attributes revenue to each message. As a Klaviyo Partner, Codefreex sets these features up correctly from the start.
Which email flows should every online store have?
Every online store should run a welcome series, browse abandonment, cart and checkout abandonment, post-purchase, win-back and sunset flows. These cover the moments when customers are most likely to buy or drift away. Once they are working, we add replenishment, VIP, review request and back-in-stock flows based on your product and customer data.
Can you migrate us from Mailchimp to Klaviyo?
Yes. We migrate lists, consent records, segments, templates and flow logic from Mailchimp or other platforms to Klaviyo, then ramp up sending gradually to protect deliverability. We rebuild flows rather than copying them as-is, because a migration is the right moment to fix gaps. Your existing campaigns keep running until the new setup is fully tested.
How do you prevent emails from going to spam?
We start with correct authentication: SPF, DKIM and DMARC records on a branded sending domain. Then we keep lists clean, suppress unengaged subscribers, avoid sudden volume spikes and monitor reputation in Google Postmaster Tools. Gmail and Yahoo now enforce strict bulk sender rules, so these basics directly affect whether your emails reach the inbox.
How often should we send email campaigns?
Send as often as you have something relevant to say to each segment. Engaged subscribers can handle more frequent campaigns, while less active ones should hear from you less often. We set a cadence based on your catalog, promotions and list health, then adjust frequency by segment using engagement and unsubscribe data.
How do you measure email marketing performance?
We measure email by the revenue it drives, using metrics like revenue per recipient, flow revenue, placed order rate and list growth. Opens are less reliable because Apple Mail Privacy Protection inflates them, so clicks and conversions carry more weight. Monthly reports from Codefreex show results by flow and campaign, plus the tests we plan next.
Free estimate
Build Email That Pays Back Every Month
Book a free 30-minute call with our Klaviyo team to review your flows and spot the quickest revenue wins.
- A senior strategist reviews your request, not a sales bot
- Clear scope, timeline and estimate within one business day
- Free 30-minute discovery call, no obligation
- NDA available on request
- Emailhello@codefreex.com
- CallUSA +1 (209) 375-3475 · India +91 790 3375 530
- Prefer to talk?Book a 30-minute call
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