PPC management
PPC Management That Spends Your Budget Where It Converts
Google Ads, Microsoft Ads and Meta Ads managed by a Google Partner and Meta Business Partner team, with conversion tracking you can trust and hands-on optimization.
Quick answer
What are Codefreex PPC management services?
Codefreex PPC management services plan, build and optimize paid campaigns on Google Ads, Microsoft Ads and Meta Ads. We start by fixing conversion tracking, then structure campaigns around profitable search intent and audiences, test creative and landing pages, and shift budget toward what produces leads or sales. Codefreex is a Google Partner and Meta Business Partner.
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Projects delivered
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Years in business
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Certified experts
Trusted by 540+ growing businesses worldwide
PPC Management
Most Ad Accounts Waste Money in the Same Places
Broad match keywords with no negative lists. Automated bidding optimizing toward page views instead of purchases. Lead forms that collect junk because nothing filters for intent. Landing pages that ignore what the ad promised. These problems are common, and each one quietly drains budget while the platform dashboard still reports healthy clicks and impressions.
Codefreex fixes the foundations first. We verify that every conversion is tracked accurately, including offline sales where possible, so the bidding algorithms learn from real outcomes. Then we build campaigns around intent, write and test ad creative, and bring in our developers when landing pages are the bottleneck. Budget moves every week toward the campaigns that produce paying customers.
What you get
What Our PPC Management Includes
Full account management across search, shopping and social ads, plus the tracking and landing page work many PPC agencies leave out.
Google Search and Shopping
Search, Shopping and Performance Max campaigns structured around intent, with tight negative keyword lists, product feed optimization and bid strategies matched to your margins and goals.
Microsoft Advertising
We adapt your best Google campaigns for Microsoft Ads, then tune them separately. The network reaches searchers on Bing, Yahoo and DuckDuckGo, and LinkedIn profile targeting adds a useful B2B layer.
Meta Ads Campaigns
Facebook and Instagram campaigns for lead generation and ecommerce, with structured testing of audiences and creative, qualifying lead forms and retargeting that follows the buying journey.
Conversion Tracking Setup
GA4, Google Tag Manager, Meta Conversions API and enhanced conversions configured properly, so every platform optimizes toward real leads and purchases instead of shallow engagement events.
Landing Page Testing
Ad clicks are only half the job. We build and test landing pages that match each ad’s promise, load fast and make the next step obvious, with help from our in-house developers.
ChatGPT Ads and New Channels
When it fits your offer, we test emerging placements such as ChatGPT Ads, using conversation-context targeting, the OpenAI Pixel and small controlled budgets before scaling anything.
Platforms and tools we work with
How we work
How We Manage Your Paid Campaigns
Clear phases, a named owner for every deliverable and weekly progress you can see.
Account and Tracking Audit
We review account structure, search terms, audiences, creative and landing pages, and verify that conversion tracking records the actions that matter to your business.
Rebuild the Foundations
Tracking gets fixed, campaigns are restructured around intent, wasted spend is cut with negatives and exclusions, and landing pages are matched to each campaign’s message.
Launch and Test
Campaigns go live with planned tests for creative, audiences, bids and offers. Each test has a clear hypothesis, so results translate into decisions rather than guesses.
Optimize and Scale
We review performance weekly, move budget toward winning campaigns and pause weak ones. Monthly reports show cost per lead, cost per acquisition and return on ad spend.
Who it is for
Who Our PPC Management Serves
Ecommerce Retailers
Shopping, Performance Max and Meta catalog campaigns tuned to product margins, with feed fixes that keep products approved and visible.
Local Lead Generation
Location-targeted search and Meta lead campaigns with qualifying forms, built for steady daily inquiries on a controlled budget.
B2B Demand Capture
Search campaigns on high-intent terms plus Microsoft Ads LinkedIn profile targeting to reach decision-makers by company and job function.
New Product Launches
Structured testing across search and social to find the audiences, messages and offers that convert before spend is scaled up.
Why teams switch to us
How We Run Paid Media Differently
Typical agency
- Launches ads before checking tracking
- Optimizes for clicks and impressions
- Leaves campaigns running on autopilot
- Sends every ad to the homepage
Codefreex
- Verifies conversion tracking before spending a dollar
- Optimizes for leads, sales and revenue
- Hands-on reviews and tests every week
- Message-matched landing pages for each campaign
Selected work
Proof from real projects
Local services business
Codefreex rebuilt a local business's Meta Ads lead generation around intent instead of volume. Location-based, intent-driven targeting, lead forms with qualifying questions, fast creative testing, and…
View full case studyClient stories
Hear it from our clients
Real founders and teams on what it is like to build with Codefreex.
FAQ
PPC Management: FAQs
Straight answers to what buyers ask us most. Still unsure? Book a free 30-minute call.
How much does PPC management cost?
PPC management has two parts: your ad spend, paid directly to Google, Microsoft or Meta, and the management fee for strategy, builds and optimization. Codefreex sets the fee based on the number of platforms, campaigns and markets, plus any tracking or landing page work needed. You get a clear proposal after a free 30-minute discovery call.
What is a good starting budget for Google Ads?
The right budget depends on your cost per click, conversion rate and how many conversions the bidding algorithms need to learn. A local service business may test effectively with a modest daily budget, while competitive national terms need more. We estimate a realistic starting budget from keyword data and your margins, then recommend scaling only after campaigns prove profitable.
Do you manage both Google Ads and Meta Ads?
Yes. Codefreex is a Google Partner and Meta Business Partner, and we manage Google Ads, Microsoft Advertising and Meta Ads for Facebook and Instagram. Running them together means search captures existing demand while Meta builds new demand and retargets visitors. Reporting combines both, so you see total cost per acquisition across channels rather than isolated platform numbers.
How long before PPC campaigns become profitable?
Paid ads deliver traffic immediately, but profitable performance usually takes a few weeks of data. Bidding algorithms need conversions to learn, and early tests reveal which keywords, audiences and creatives work. We set expectations upfront using your margins and target cost per acquisition, then report progress against those targets so you always know where campaigns stand.
Can you take over and fix an existing ad account?
Yes. We start with a full audit of your current account, covering structure, search terms, tracking, audiences and landing pages, then prioritize fixes by how much spend each problem is wasting. You keep ownership of your ad accounts and all historical data. We work inside them with access you control and can revoke at any time.
Should we advertise on ChatGPT Ads?
ChatGPT Ads can work for businesses with a proven offer, a clear customer and reliable conversion tracking. The ads appear beneath ChatGPT answers and are matched to conversation context rather than exact keywords. We treat it as an additional channel alongside Google and Meta, starting with one audience problem, a dedicated landing page and a small test budget before scaling.
What reports will I receive from your PPC team?
You receive a monthly report and access to a live dashboard covering spend, conversions, cost per lead or acquisition, return on ad spend and the tests we ran. Each report explains what changed, why and what comes next. Codefreex reports on business results first, so impressions and click-through rate appear as context, not as the headline.
Free estimate
Make Every Ad Dollar Accountable
Book a free 30-minute call to talk through your ad accounts, tracking and the fastest ways to cut wasted spend.
- A senior strategist reviews your request, not a sales bot
- Clear scope, timeline and estimate within one business day
- Free 30-minute discovery call, no obligation
- NDA available on request
- Emailhello@codefreex.com
- CallUSA +1 (209) 375-3475 · India +91 790 3375 530
- Prefer to talk?Book a 30-minute call
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